Full-Cycle Partner for Games and Ads

Asset Production
We bring your game to life visually from sleek 2D icons and UI to full 3D characters and environments. Our team includes top illustrators who’ve already proven themselves on successful projects, and we know how to keep your game world consistent, polished, and alive from prototype to launch.

Creative Production
When it’s time to attract players or if you already have a game that needs fresh promotion we craft video creatives that truly perform. From playful 2D motion ads to cinematic 3D trailers, our animators push the limits with deep expertise in Spine for character animation, Maya for 3D, and everything in between. The result? Ads that don’t just look good but actually drive installs.

Playable Ads
We also design and build interactive playable ads  lightweight versions of your game that let players try the core mechanics before downloading. This format consistently delivers higher engagement and conversion, turning curiosity into installs. 

ASO Optimization
We also optimize your App Store and Google Play presence: icons, screenshots, preview videos, and copy that make your game stand out in search and boost conversion. More visibility, more downloads, less guesswork.

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Early-stage support: At the start of development, we provide the first icons, characters, and concept visuals that set the tone for your game and help bring early prototypes to life.
 

Growth and scalability: As your project evolves, these assets naturally grow into a larger creative ecosystem - expanding into environments, full characters, and polished visuals that define the game’s style.

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From assets to marketing: Over time, the same creative foundation becomes the basis for your marketing campaign. The assets we design seamlessly transition into trailers, ad creatives, and promotional content that attract new players and build recognition.

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Reliable partnership: Having a trusted creative partner from day one ensures consistency and saves resources. With EXYZ Studio, you get long-term support that evolves alongside your game.

Our main focus is the mobile games industry from early-stage indie developers to established studios. We create assets and marketing creatives for genres like strategy, battlers, puzzles, RPGs, slots, and casual titles.

Beyond gaming, our expertise in animation, 2D/3D design, and video production also translates to adjacent industries such as entertainment, mobile apps, and digital marketing, where eye-catching visuals and engaging ads make all the difference.

Timelines depend on the scope, but we work fast. A pack of video creatives is usually ready within 2–3 weeks. If you already have assets, production can go even faster. If we need to create assets from scratch, it takes a bit longer but ensures everything matches your game’s style perfectly. For 2D/3D asset packs, delivery can range from a few days to a couple of weeks, while full characters or cinematic trailers naturally need more time. In every case, we set clear timelines upfront and deliver on schedule.

Yes many of our clients continue working with us long after the first delivery. We provide ongoing support, updates, and new creatives as your game evolves. Whether you need fresh ad variations, extra characters, or updated ASO assets, we stay on board to keep your marketing performing.

One of our strongest advantages compared to other studios is our long-term archival storage of project files. We carefully preserve all working files whether it’s .aep (After Effects), .psd (Photoshop), .blend (Blender), or .ma/.mb (Maya)  ensuring your data stays safe and accessible. That way, you can return to any stage of production at any time without worrying about losing valuable work.

Yes we often integrate into our clients’ existing pipelines and frameworks. If you already have assets, brand guidelines, or specific tools in use (Unity, Unreal, Spine, Maya, etc.), we adapt our work to fit seamlessly. This saves time, reduces costs, and keeps everything consistent with your existing production flow.